SILICON BEACH SIZZLING START-UPS: CHEEKY & TWIGTALE


CHEEKY

Cheeky Home’s Trendy Paper Plates = A Meal For The Hungry

According to a recent USDA report, more than 49 million people—1 in 6 Americans—rely on the Feeding America network to feed themselves and their families. That includes 16 million children and 7 million seniors. A local start-up named Cheeky, strives to help put an end to hunger. Founder PJ Brice launched the non-profit company in November 2014 and Cheeky now has ten members on board.For each Cheeky item purchased by a consumer at Target, Cheeky helps donate a meal through its partnership with Feeding America. Cheeky has already donated over four million meals and is well on their way to five million.

Cheeky’s PR & Event Manager Daniella Labat states, “we are proud of our relationship with Target, but down the road we hope to expand to other retail stores.”Vibrant colors and paper products scatter the walls in the modern office located in El Segundo, CA. Previous Cheeky marketing intern Emily Baker, says, “my favorite project was the Hunger Awareness Spoontember campaign with Feeding America. Ending hunger is the main reason why I interned for Cheeky to leave a positive impact on the world.”Paper products are a staple, Labat says “everyone needs one to throw a party.”

The team participates in events ranging from food festivities to mommy-blogger events. Check out the team’s pop-up at The Coachella Valley Music festival in Indio next month.The Cheeky family is on a mission to make mealtime matter and redefine the boring paper plate. Next time you need festive paper plates with a pop of color and utensils for a family gathering or picnic, think Cheeky. Follow Cheeky on Facebook, Instagram, Twitter & Pinterest @Cheeky_Home or discover Cheeky products at your local Target store.“Bringing people together over food.”Tips for turning an idea into reality “You have to truly be driven by the mission of the company. You also have to be scrappy and creative, let that passion drive you.” – Danielle Labat, Cheeky’s PR & Event Manager

TWIGTALE

“Create Stories Out Of Memories”Nishad Chande launched Twigtale after his son Remi struggled with the transition to preschool. Chande constructed a homemade book to ease Remi’s troubles that eventually led him to creating Twigtale alongside mom and former Hollywood actress, Carrie Southworth. Co-founders Chande and Southworth launched the first version of the product in 2011. The customized children's books are designed to help navigate a tough situation, inspire a meaningful conversation, or just celebrate this fantastic, magical world.

Twigtale’s eight team members located in Marina Del Rey make it easy for parents to design both hard and soft cover books online. Every book features text carefully crafted by experts that address major life issues. The Twigtale family aims to “help tell meaningful stories out of moments and experiences.”Parents can create books from selected titles like, “Who Loves Me?,” “Water Safety,” or “If I Get Lost’ or start from scratch and insert their own words. Current CEO, Bobby Benfield passionately states, “we are not doing it for ourselves, we do it for our customers.”“Meaningful keepsakes of moments.”Twigtale hopes to expand in advertising and marketing as the company continues to grow. The team also plans to partner with bloggers and schools. Capture a moment by creating a Twigtale book here and connect to Twigtale on Facebook, Twitter and Google+ @twigtale.

Tips for turning an idea into reality “Listen to the market and what people want….give the market what it needs.” – Bobby Benfield, Twigtale’s CEO


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