“MyLücke” App Set to Solve Silicon Beach Parking Problems
Having trouble parking in Silicon Beach? The CEO of new startup MyLücke, Emily Webb, thinks she can help. Growing up in Cape Cod, Massachusetts as the daughter of a man with his own zeal for entrepreneurship, Webb knew as early as 14 that she wanted to develop her talents in a meaningful way.
That spirit brought Webb to Los Angeles four years ago. Living in Hollywood, she swiftly encountered an all-too-common issue—successfully finding secure street-side parking. After suffering multiple break-ins, Webb had an idea. Using her networking savvy and a tenacious, go-getter attitude, Webb secured a financial backer and the aid of a sublime selection of mentors. And so, the first app to target private parking spaces, MyLücke, was born. So, What Exactly Does MyLücke Do? The appropriately titled app—Webb says MyLücke is German for “My Parking Space”—hooks up commuters searching for hourly, daily, weekly, and monthly parking with private suppliers who have open private parking spaces.
MyLücke is an on-demand app. Users need only tap a few times in order to escape pricey valet and parking lot services and instead find secure, affordable private parking, whether you’re in Venice Beach or at the Greek Theatre. And not unlike fellow on-demand app Uber, local residents/users can get in on the money-making fun, too. Using their own assets—in this case, their driveways—residents may rent out parking space to MyLücke travelers. Further in-app functionality includes customer support, 24/7 parking concierge, and the ability to extend your initial parking spot reservation. While the app may appear to have the word “luck” in its moniker, there’s nothing left to chance here with MyLücke. Instead, the app has been described as the “Airbnb for parking,” and is well on its way towards significantly mitigating the parking woes throughout Silicon Beach. All we can say is: This kind of on-demand parking functionality has been a long time coming!
MyLücke at the Big Game Sports fan? More specifically, love gridiron action? Fortunately for you, MyLücke is now set to handle all your pigskin parking needs, too. MyLücke and Marina del Rey’s Razorgator have teamed up to offer parking at the LA Coliseum for Los Angeles Rams games. And let’s be real, the timing couldn’t be better—the entire city’s pumped to have the Rams back in town, but parking at the Coliseum previously has been the stuff of sweat-induced nightmares. Not any longer. Those hoping to witness receiver Tavon Austin make that clutch catch at just the right moment can now take in the sight in person… and notably, without paying hundreds in parking fees. Parking spots are blessedly offered through MyLücke for as low as a blissful 12 bucks an hour.
Also, for a limited promotional period, Rams fans that purchase their game tickets through Razorgator can secure free parking through MyLücke. As Drake might say, “What a time to be alive.” MyLücke and the Future Webb believes she’s at the right place, at the right time, but there are challenges on the horizon. She notes that expansion into other areas (New York City, et cetera) will bring new competitors, and that she’s already butting heads with one in particular.
Still, Webb feels that Los Angeles has been a prime ground to develop and learn from MyLücke, and that immense scalability and growth in the long-term is more than feasible— MyLücke already possesses a robust backend. And Webb isn’t going to be limited by domestic-based aspirations, either. Instead, her company will be engaging in app R&D (research & development) for several international markets. What the future ultimately holds for Webb and MyLücke is anyone’s guess, but for now we can only say: “Bravo.” [if !supportLineBreakNewLine] [endif]